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What Professional Home Staging Says to Your Buyers

Posted by admin under Home Staging Education

Most buyers recognize that professional home staging helps give them the “warm and fuzzies” during a walk-through tour. Yet those feelings also translate into some powerful mental phrases. If you’re debating whether to stage your home, consider what kind of message you want your listing to communicate. A local home staging company can help make these types of statements really hit home for all of your potential buyers!

 

“This home totally matches your style.”

 

Professional Home Staging-Home Matters-1807Staging works wonders on buyers’ perception of your space because it’s meant to be simultaneously neutral, modern, and welcoming. It’s easier to visualize their own furniture in a room when they can already see a sleek layout design. This doesn’t happen with a blank canvas of empty rooms. Professional home stagers also know the value of using furniture and accents that match your home’s demographic. And by choosing pieces that amplify your home’s natural cozy vibe and accentuate its best features (like a gorgeous brick fireplace), you’re letting buyers know that their personal style will fit right in with your layout.

 

“You’ll have a great space for entertaining.”

 

Utilizing the right size of furniture in each room—and especially on the main level—also signals to buyers that your listing has a fantastic layout for hosting. Good stagers will work to remove any pieces that feel worn or outdated. This ensures that home is shown in its best light. Adjusting the furniture selection also helps make your home efficient for walkthrough tours. When guests see that it’s easy to move around your space, it’s only natural to start imagining how they can entertain for the holidays, summer cookouts, and other fun evenings with friends. A professionally staged home helps them paint all these scenarios in the mind’s eye!

 

“Every room has a functional purpose.”

 

Dining Room Staging-Home Matters-1807Not every couple or family is looking for a playroom or a four- or five-bedroom home, so how do you attract a wide range of potential buyers? A professional stager can help you maximize your home’s appeal by designating a specific theme to each of your rooms. Even if you don’t use that spare bedroom as a home office, staging it like one can help buyers imagine themselves working in that space. Or if you use the traditional dining room as the kids’ play area, a stager can help you widen the appeal by restoring it back to its original purpose.

 

“You can kick-back and relax here.”

 

It can be confusing for buyers to see a multi-purpose room full of the sellers’ movies, games, and pictures. While it feels like home to the owner, buyers see those types of personal items as a reminder that they’re in your house—not their potential home. Fortunately, staging helps you to eliminate that so-called clutter from their field of view. By streamlining each area down to the essentials, a home staging company can help you communicate a more effective “rest and relaxation” vibe to your potential buyers. A clean home full of comfy furniture and attractive décor goes a long way to elevate your listing.

 

“There’s plenty of space—and nothing wasted.”

 

When couches and end tables are too big or in a living room, you end up feeling cramped. A similar problem occurs when items are too small, though. You don’t want potential buyers feeling like they’re walking through wasted space when a large master bedroom is one of the highlights of your home! Working with a professional staging company helps you avoid these common pitfalls in all your major rooms. They can even help you figure out what to do with that awkward corner in your entryway or the landing at the top of your stairs. That way, everywhere you look, things feel right in place.

 

“You’ve found a home that’s move-in ready.”

 

Living Room Home Staging-Home Matters-1807The last thing that staging communicates to your list of potential buyers is almost the most important. Assuming you’ve done your due diligence and cleaned up your home and made other minor repairs, the staging is going to subtly shout, “I’m move-in ready!” to eager buyers. If you’ve got great pictures of your listing and the walk-through is calm and welcoming at every turn, the staging work is sure to pay off. It’s hard to resist a house that already feels like home. When you hit all the marks, you can be sure to expect the buyers’ offers to start rolling in!

 

Home Matters Professional Staging

 

When the home-buying market is hot, you want a way to help you listing rise about the crowd. Staging your home is a great way to distinguish it from the other homes for sale in your area. Not only does it give your property some great opportunities for attractive listing pictures, home staging also whispers helpful phrases to your buyers all throughout their decision-making process.

 

If you’re ready to give your listing the attention it deserves, contact Home Matters! Our team of experienced designers would love to help you make your home the star of the show. With a variety of Indianapolis and Carmel home staging packages to choose from, we’ll help you lock down your ideal asking price. Show buyers the true potential of your layout. Contact us today to learn more, or visit our Services page for additional details. We hope to hear from you soon!


Our Favorite Home Staging Accessories

Posted by admin under Home Design, Home Staging Education

In the wintertime, there really is no place like home. Gathering with loved ones in the living room and teaming up in the kitchen seems to happen more this time of year than any other season. As we reflect on the past year, it’s also the perfect time to consider making some changes to your home design. A little extra love for your home might be just the thing to ring in the new year!

 

Ultimately, the best accessory for your home staging project is whatever can help draw attention to your home’s best features. When those areas are styled right, you’ll get something truly extraordinary. Enjoy everything your space has to offer with these smart home design tips.

 

1. Throw Pillows

 

Adding a few more pillows to your couch, master bedroom, or favorite armchair can do wonders for your home décor. Pillows are all about quick customization and relaxation, so they can be a great place to start if you don’t want to commit to a big purchase. Sinking in to a pile of comfy pillows—or even just looking at them—is sure to help set your mind at ease. (The perfect thing for busy holidays!)

 

Throw Pillow Staging-Home Matters 1712We especially like throw pillows that are seasonal. Think fun floral patterns for spring and rich velvets for winter. Swapping out your pillows to give a nod to the season makes it easy to keep things fresh and inviting. This is where it’s really fun to play with color, size, and texture. Don’t be afraid to mix-and-match your pillow collection. Having a variety helps keep things interesting for you and your guests. Everyone will feel like your space is really in style when you rotate your decorative pillows throughout the year.

 

2. Items of Interest

 

Clutter is a big no-no for a thoughtfully designed room. When it comes to big bookshelves in your great room or home office, less is more. A good rule of thumb is to display your favorite items. And if you’re looking to stage your home for a speedy sale, pack up all your books, movies, and personal items. Then your shelving will look even more spacious, which in turn, helps the room feel bigger, too!

 

Bookshelf Staging-Home Matters-Fav 1712When we choose items for a fireplace mantel or shelving, we like to look for decorative glassware. Like pillows, it helps to pick pieces that have contrasting heights and complimentary colors. Displaying these items in small clusters helps draw the eye in without seeming overwhelming. The same applies for coffee tables and sideboards. Adding a white pillar candle or two (or mini table-top plants) can often tie the area together. There’s nothing wrong with trying out different displays to find the best look. If the display feels clean and simple, you’re definitely on the right track.

 

3. Area Rugs

 

Hardwood flooring is a favorite statement feature for lots of designers. In some rooms, though, it makes sense to layer your flooring with an equally impressive area rug. When rugs are sized appropriately, they work to define a space and ground larger pieces of furniture. Placing a cute rug in a nook or loft area lets guests (and you) know that no corner is “off limits” for lounging.

 

Area Rugs-Home Matters-Fav 1712When you find a pattern that you love, be sure to confirm that the rug’s size is perfect for your space. With this quick design upgrade, you’ll help set the mood in key areas of your home. Cozy seating areas are great for entertaining, or quiet afternoons with a book. Without a rug to ground these spaces, you might be letting key square footage go unused. Giving care and attention to every part of your home lets you maximize your lifestyle. Plus, it signals to guests that they don’t have to stay in the living room or kitchen. Small groups can easily split off to chat in more intimate settings.

 

Home Matters Professional Design

 

It doesn’t take much to make your house a home, but a little design sense will help make your space truly one of a kind. Whether that’s an area rug, new pillows, or a streamlined look at your shelving, little upgrades can make a huge impact. We hope you can use these tips for your own home in the coming new year!

 

If you need help finding the right look for your home, our team of designers is just a phone call away! We love helping homeowners create the perfect settings in all of their rooms. With one of our design consultations or a complete plan for designing your home, we’ll help you fall in love with your home all over again! Give us a call at (317)-774-7025 or send us a message to get started. Happy New Year from all of us at Home Matters!


How to Spot a Top Home Staging Company

Posted by admin under Home Staging Education

Like your realtor or insurance agent, your home stager needs to be someone you can trust. Ideally, they’ll have years of experience in the industry, too. A hobbyist may have some good ideas, but real staging success usually comes from the experts. Working with a professional home staging company will help ensure that you get the quality you want—plus all the insights about designs that work best for your market.

 

The Professional Difference

In the design world, having passion isn’t enough to make the cut. Your staging company should be operating with the right inventory and a solid team to help get everything in its place. Often times, a DIY or hobby stager won’t have the scalability you need to make every room on your staging list really shine. They may have some helpful tricks for reorganizing your furniture, but you’ll likely need a few more strategic pieces to really wow your prospective buyers.

 

Family-Room-Staging_Home Matters 0917The logistics of managing the drop-off, set-up, and tear-down of any staging project can be complex, so you want a company who’s made a habit of efficiency. Make sure the entire process feels as streamlined and hands-free as possible. If you aren’t confident in your stager’s ability to coordinate these details—say, if they’re late to a meeting, or take days to return your call—there’s probably a better option out there.

 

Good staging companies will already have the budget and inventory to cover the types of pieces your home needs. Of course, every project is different. If you need special items to fit your home’s rustic theme or something more modern, your stager should already have the right items on-hand. Seeing a wide variety of design styles, layouts, and price points in their portfolio is a sure sign that you’re working with one of the best stagers in your area.

 

Talking About Results

Staging helps market your home, but that doesn’t mean that having a couch in the living room will bring in offers. There’s an art and a science beyond the staging tactics. If the staging isn’t done right, it might even make your home look worse!

 

Master-Bedroom-Staging-Company-Home Matters 0917When interviewing your staging company or checking for quotes, don’t be shy about asking for some success stories. Listen for key phrases like “only 2 days on the market” or “above asking price.” Getting key data about their happy clients is great for your decision-making process. You’ll feel better about moving forward with a stager that really knows what they’re doing—and has your best interests at heart.

 

Also, try to ask around for more information. If you didn’t already find your home stager by referral, take a peek at their company Facebook page or other reviews online. This will help give you an idea of the company’s overall vibe. During the consultation, it’s a good sign if they start talking about your target market, your home’s demographic appeal, and other things that get into the psychology of your buyer. Your stager should be a key player in selling your home. It usually helps if they know how to use the lingo of your real estate agent.

 

Setting the Right Tone

At the end of the day, though, it all comes down to going with your gut. If you’ve already done your homework, know the company has a good reputation, and you’ve flipped through some of their past home projects and like what you see—you’re probably in good hands. How do you respond to their portfolio photographs? If you see the value in the homes they’ve worked with in the past, you’ll be able to get a glimpse into how your own prospective buyers will feel when they start reviewing your listing’s pictures online.

 

Cute-Bathroom-Staging_Home Matters 0917Like most services, it also comes down to how you’re treated. Are you receiving timely responses? Have all of your questions been answered in a straight-forward way? Dealing with professional service will help make your staging process (and hopefully your selling experience) as pain-free as possible. Even the smallest details can make a big difference, especially when buyers are trying to decide whether or not to check out your home in-person. Making every room feel cozy can help you sell your property in record time!

 

Staging with Home Matters

We love working with sellers at Home Matters, and we always make a point to treat every project with care. Our designers’ work even received a Best of Houzz 2017 award for most popular design portfolio! You can also check out our Facebook page for the latest projects.

 

How can we help you get the most value out of your home? With professional staging, you can trust that every room is shown in its best light. Please give us a call today at (317) 774-7025 to get started on your quote or consultation—we’d love to hear from you!


Do You Really Need to Stage Bathrooms?

Posted by admin under Home Staging Education

Even the tiny details go a long way when you’re looking to sell. That’s because buyers aren’t just looking for a great location—they also want every room to use its full potential.

 

Having the right furniture for your living room and master bedroom can help key areas seem even more spacious. Yet square footage isn’t always the biggest selling point. It’s more important that every room be practical and relevant for the buyer. For smaller areas, like the bathroom, staging really helps create that “at home” feel. In fact, a staged bathroom might be all it takes to push potential buyers head-over-heels in love with your home!

 

Clean Bathrooms vs. Professional Staging

 

As long as the bathroom is relatively modern, there won’t be much to do, right? And if your bathroom hasn’t fallen victim to any of the top outdated bathroom fads, you might think all you need to do is clean it up. Scrub the tile, wash out the sink, and you’re good to go—or are you? This is where so many sellers miss the mark. A clean bathroom doesn’t automatically make it presentable. The buyers’ psychology is more complicated than that.

 

Professional-Staging-Bathroom_Home Matters 0817In fact, a lot of designers say that minimalism has become a real turn-off for bathroom spaces. Bare shelves can even make the space feel abandoned or neglected, which can be strangely off-putting. On the flip side, placing a few items in the bathroom cabinets actually draws special attention to them. Staging tells buyers, “This is a practical room—check out this extra storage!” An empty bathroom can unintentionally say the exact opposite. That’s why having a clean space isn’t enough to categorize it as “staged.”

 

A professional stager works with the room’s current layout to emphasize the positives, like the extra storage over the toilet. They know how to place items that add personality and character. More importantly, they know how to do this without cluttering the space. When you want to get a great ROI on your home, professional staging is the way to go.

 

Staging Bathrooms for First-Time Buyers

 

Younger buyers often want to feel that they’re getting the total package—without any additional labor. Seeing areas that they might want to remodel can be distracting, so it’s important to showcase each room as move-in ready. Again, staging helps make the magic. And with the right décor in place, you’ll be able to get pictures that clearly depict the type of lifestyle your new buyers are craving.

 

Bathroom-Staging-Benefits_Home Matters 0817Presenting a bathroom with a cohesive color scheme is step one. Using items that mimic the faucet’s finishes on the counter, or strategically placing a picture helps tie the room together. Hanging a shower curtain that is muted and compliments the existing paint color can make a huge difference in how inviting the room feels—even if it’s just a bathroom! Remodeling kitchens and bathrooms are often the most expensive home projects, so put your buyers’ minds at ease from the start. Show them that every room is great as-is, and they’ll be more eager to put in a good offer. A staging company with plenty of inventory will have the right items to elevate any room.

 

Younger buyers are also more likely to start their home searches online, where great photographs make a big difference. These savvy buyers (even if they’re new to the buyers’ market) have probably seen their fair share of design shows. They’ll know right away whether a house has been lovingly staged or listed without a second thought. Make a good impression right out of the gate to get the offers you really want.

 

The Grand Finale—Staging the Master Bath

 

Of course, more experienced buyers will want to seeing staging, too. When it comes to your master bath, don’t leave those details untouched. Cleaning the space is a great place to start, but you shouldn’t stop there. To attract buyers who are really looking for spa treatment, you want to make the master bath picture-perfect.

 

Master-Bath-Staging_Home Matters 0817Again, an empty space can feel more off-putting than anything. Help buyers imagine themselves using this space to relax and make it easy for them to see the streamlined design. Clean countertops only get them half of the way there. A couple other items in the room help create that “homey” feel every buyer is really looking for. Professional staging helps make that happen.

 

Our design team at Home Matters loves working with sellers and their realtors. If you have any questions about staging your next listing in the greater Indianapolis area, please don’t hesitate to reach out. Send us a message or give us a call at (317) 774-7025 to learn more about our staging packages. We can assist with vacant home staging or occupied home staging—for homes and condos of every shape and size!


How to Take Home Staging Outside

Posted by admin under Home Staging Education

When most homeowners hear the words “staging,” their minds immediately go to their living room and master bedroom. But home staging doesn’t just happen on the inside. Your front porch should definitely get a little touch-up to make your home feel inviting for tours. For extra sell-ability, you want to show off the backyard features, too.

 

If you’ve already covered a few of these quick curb appeal projects, be sure to do a full circle walk around your property. Are there any outdoor living areas that look bland or neglected? A photogenic backyard will help inspire more buyers to seriously consider your listing. Professional staging can help make homes look great inside and out!

 

The Best Features for Today’s Buyers

 

Outdoor living areas are hot for buyers of almost any background. Whether your home is targeted to first-time homeowners or experienced buyers, a versatile outdoor space is sure to catch their attention. Today’s homebuyers want a place to entertain friends and family, and you’ll get bonus points if your spaces can be enjoyed year-round.

 

Sunroom-Staging_Home Matters 0717Green living is in, and according to Money Magazine, multi-functional areas and indoor-outdoor living setups are among the top requested home features for buyers today. Sunrooms can be the perfect example of this type of lifestyle. With easy access to the outdoors (as well as the rest of the home) this luxury adds a lot of character to both new and old properties. Professional staging can set it up with the right color scheme and décor to make your home rise above the rest. The same goes for any areas in your home that support the “bringing the outdoors in” way of life.

 

Outdoor fireplaces should be showcased just as much. Pictures are worth a thousand words, after all. It’s so much easier for your prospective buyers to imagine a property as their new home when a stager can arrange the space with the right furniture. Sometimes, all it takes is a little wood in the fire pit and a couple of loungers. Your buyers’ imagination will do the rest. Before long, they’ll start picturing themselves kicking back on the weekends in their new backyard.

 

Staging Homes with a View

 

Lake-Home-Professional-Staging_Home Matters 0717When you’ve got a great lakefront property, you won’t usually need to do much in the way of outdoor staging. That view itself does most of the work, but you’ll still want to frame that pretty scenery for your listing’s online photos. The right professional home stager will choose outdoor furniture that matches your target market’s aesthetic. Think rustic Adirondacks for your lakeside cabin, or a set of patio furniture for buyers who will likely have kids or grandkids.

 

When you stage correctly, you might realize that there’s no need to spend much extra money on landscaping your property. Especially since most buyers will want to put their own spin on the landscaping anyway! Staging lets you capture their attention with a great first impression, yet it doesn’t force buyers to make a commitment to a totally new design. Most homes already have a lot of great things working for them.

 

The Home Matters Team

 

Stage-Pool-Patio_Home Matters 0717Professional staging with Home Matters lets homeowners and leasing offices get the appropriate staging package for their listing. You might decide to stage the entire home, or just a few key areas. Either way, staging your backyard can set you up for selling success.

 

No matter where you’re at in your selling process—or even if you’re looking to stage a model home or apartment—the design team at Home Matters can help. With our massive amount of inventory and creative eye, we’ll give your property its best look yet. Contact us today for more information or to schedule your design appointment. We look forward to hearing from you!