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Clean Homes Aren’t Enough for Buyers—Here’s Why

Posted by admin under Home Staging Education

Most buyers expect to see clean homes during their tours. And it would be hard to overlook a pile of dirty laundry on the floor or unwashed dishes in the sink! Yet all too often, sellers think that a clean house is enough to seal the deal for potential buyers. This simply isn’t true. When it comes to a real winner, you’ll need to show off more than dust-free bookshelves and vacuumed carpet. Homes that get offers at asking price—or higher—succeed because they put in extra effort.

 

Listing a Clean Home

 

Listing a clean home is a huge priority. No well-respected realtor would tell you otherwise. You make the beds, put the dishes away, and make sure there isn’t a trail of dirt in the entryway. These are some of the hard and fast rules when it comes to home listings. It also helps to tuck away any personal belongings. Even family photos can send the wrong message to buyers. Feeling like they’re touring someone else’s house, rather than their new, potential home can be distracting.

 

Getting rid of clutter is a great first step when getting ready to list a home. But a clean home is just the beginning. Sellers should understand that a clean home doesn’t attract the same attention as a staged home.

 

The Difference with Staging

 

Anyone can list a house that’s relatively clean. But tidying up only goes so far in the housing market. What’s considered “clean” by most people’s standards doesn’t feel the same when a house is up for sale. An organized closet, for example, might feel neat and tidy for the homeowner, yet a buyer might view it otherwise. A walk-in closet can suddenly seem cramped or crowded when full of clothes.

 

Professional staging helps home give the right impression. Instead of triggering subconscious signals that a room is too small or awkward, staging works to set a tone that’s welcoming. This goes beyond just being clean. Wiping down the counters in the kitchen won’t feel too special for a couple looking to buy. A bare room, although clean, feels more neglected than inviting. That’s why furniture and accent pieces help liven up a space. Strategically placing a few interesting objects in a room helps direct your eye to all of the room’s best features. This happens in the kitchen, as well as any bedroom or bathroom.

 

How Do You Know It’s Ready?

 

Cleanliness can be subjective, and staging can be, too. So how do you know whether your home is approved for a great showing? Well, it helps to study pictures of the home’s interior. Going with your gut reaction tends to be best. When you view photos of your home or another listing, do they look polished? Would you feel comfortable walking through the spaces, and do you think you could kick-back and relax?

 

For example, hanging artwork on the wall and filling a couch with pillows that have different textures and pops of color make your home’s photographs interesting and inviting. Buyers falls in love with homes through pictures even before they walk through the front door. Having a stager who knows how to style a home goes far beyond the basics of tidying up.

 

A professionally staged home speaks to you on an emotional level. Of course, you should also be able to look at it from a practical perspective. You can quickly tell if a home’s furnishings are outdated. Staging helps you avoid those pitfalls. A designer also works to place each item in a functional space so no room feels too crowded or empty. Everything has a purpose in staging. Whereas cleaning just gets rid of dust, dirt, and clutter, professional staging works to elevate a home by highlighting its best features. Instead of removing the negatives, staging adds some real positives to every room. While you need definitely need to clean for a great listing, staging is truly what sets homes apart!


Home Re-Design Services to Help You Fall in Love (Again)

Posted by admin under Home Design

As the seasons start to shift, it’s normal to want a change in your home’s décor. Whether the weather is cooling down or warming up, we tend to cycle through certain items. Heavier blankets and throws come out for fall and winter. Brighter hues and flowers might make an entrance in spring and summer.

 

But what if your home’s layout feels stale? When you feel bored with an entire room, you need more than just a couple accent pieces. A new perspective can help you revitalize your home during any season. Rather than stay with your existing layout and décor, it might be time for a redesign. Shifting your furniture around and investing in some new items breathes new life into any space. A professional designer can help you make the upgrades that get you falling in love with your place all over again!

 

Professional Advice for Home Décor

 

A home that’s never been styled before can feel bland and sparse. Without the appropriate accent pieces, you’re just living with plain furniture—and that isn’t any fun. You need to add other items to showcase your personal style.

 

Bedroom Redesign-Home Matters 1809Adding an interesting sculpture to your bookshelf or fireplace mantel can infuse personality into any room. For some people, plants and succulents work as accent pieces. Others like to play with color and texture. They might pair a shiny, glazed vase with wooden bookends in the living room, or use plush, velvet pillows in the master bedroom. Whatever speaks to your aesthetic is fair game, yet knowing how to arrange these pieces without looking cluttered can require some skill. You can always trust a professional interior designer if you need help finding or placing your home’s décor. They’ll help you select items that add a welcoming tone and depth to any bare room.

 

Assistance with Furniture Purchases

 

Figuring out the right measurements for a new piece of furniture can cause headaches for any homeowner. You don’t want to buy a table that’s too big or too small for your dining room, and you definitely don’t want to deal with the hassle of making returns. This is where you designer shines. Teaming up with a professional decorator helps you sidestep all of the hassle. By working together to assess your current layout, you’ll find the furniture that will fit—and elevate—every room in your home.

 

Dining Room Staging-Home Matters 1809This process can be particularly helpful for those who have just moved into a new home. Sometimes the furniture you were happy using in the past doesn’t work the same way in a new layout. When this occurs, you might be better off making new purchases. Then again, you might be expanding your square footage and not have enough furniture to fill your home! Either way, working with an expert can ease the transition. Selecting new pieces of furniture, whether it’s a headboard for your bed, or just an accent chair for your guestroom can go much smoother with a designer’s touch.

 

Enhancing Your Current Layout

 

Other homeowners benefit from a redesign of the existing furniture. If you’re already happy with the items that you own, you can still get great advice from a professional designer. Maybe you could never quite figure out how to manage your open floor layout. Or perhaps you’re still struggling with the furniture placement in your living room or basement hangout. Rather than settle for an arrangement that’s uncomfortable, let a home stylist fix your layout so it works from every angle!

 

Living Room Design-Home Matters 1809At Home Matters, we love working with these types of redesign projects. The possibilities are almost endless when it comes to setting up your home, but with your personal aesthetic and our design expertise, we’ll help you strike the balance between stylish and functional. Our move-in design services and other redesign packages are great for homeowners all across the Central Indiana area. To get started on your own project, just give us a call at (317) 774-7025. We’d be happy to schedule a design consultation with you to help make your home the haven you deserve!


Small Space, Big Impact in Home Design

Posted by admin under Home Design

We all have that one room in our homes that can feel a little “snug.” But improving this vibe is just a matter of making good design choices. Every corner of your home can feel intentional and practical when you know how to work with your layout. With these four design tips, you’ll help each of your rooms achieve that comfortable, spacious look you’re after!

 

1. Use Appropriately-Sized Furniture

 

We’ve said it once and we’ll say it again: Using the right-sized furniture in every room is so important to your overall aesthetic. For example, you need to find a table that complements your breakfast nook or dining room’s total area. This will prevent  everyone from bumping elbows at dinner. (And stop chairs from getting backed into the wall.) Conversely, you don’t want to place a table that’s too small. That just ends up wasting space. You might love your grandma’s old dining table, but if it doesn’t fit in your current layout, you can always use it as a desk in another room.

 

Breakfast-Nook-Staging_Home Matters-1808There’s no sense forcing objects into your design when you can find better options. Instead of being stubborn, get practical. Choosing furniture that works with your space keeps the area from feeling too cramped or too sparse. This goldilocks approach takes a critical eye, but it’s well worth the effort. When you can welcome furniture that’s the right size, you’ll suddenly see your entire room in a new light. These choices help you focus on what’s working in the space in terms of comfort, not square footage.

 

2. Incorporate Great Accent Pieces

 

Great home décor takes more than just furniture. All of your accent pieces need to be matched to your home’s furnishings, too. Again, size plays a key role. Choose pieces that are too big, and you’ll end up overwhelming your small space. Work with items that are too small, and the entire room will feel off-balance. From your couch cushions to the floor lamps and items on your fireplace mantel, using your artistic eye will help you find the right flow for your space.

 

Area-Rug-Home-Staging_Home Matters-1808Your area rugs can be especially hard to place. Often, they serve as an anchor to your room. Getting their size right helps set the tone for the space as a whole. You also want to pay close attention to the size of artwork on the walls, as well as your curtains. Hanging the curtain rod slightly higher than the window itself can create a helpful illusion that the space is larger than it seems—even for small and cozy family room settings.

 

3. Get Creative with Form and Function

 

That tiny spare bedroom may not look like much at first glance, but if you know how to stage it, you could see it become your new favorite get-away in the house. Getting creative with the pieces in the room lets you increase its functionality. Arranging the room with a daybed or hide-a-bed sofa and a desk might make more sense than having a queen-size bed. If you’re lucky, you might even be able to fit a small desk to become a great multi-purpose area for guests, or for yourself!

 

Entryway Seating-Home Matters-1808Small spaces don’t just show up in formal rooms with a door. Your entryway or mudroom probably has some untapped potential of its own. Instead of ignoring these areas, consider upgrading them into small seating areas. You can easily redefine a typical ottoman as a great piece for putting on your shoes before heading out the door. You could also add a couple pillows to change it into a new, cozy reading nook.

 

4. When in Doubt, Work with the Pros

 

Sometimes getting these measurements right can take a few attempts. Without enough practice, you may end up repeating the same mistakes from room to room. Fortunately, working with an experienced home designer can help you avoid these missteps so you get stunning results the first time. Whether you’re staging your home to sell or just looking for a fresh update to your home, a designer can help you take stock of your rooms’ best features. After assessing each area as a sort of “blank canvas,” then you find the appropriate furnishings, accent pieces, and creative solutions to every corner of your home.

 

At Home Matters, our designers love working with all types of home projects! When you have design questions, we have answers. As professional home stagers, we’re great at figuring out what to do with tricky spaces. We’re happy to work with your existing furniture. Or, if you prefer, we can advise you on new pieces to help your home really shine. Check out our Services page to learn more about our design packages, or send us a message to schedule your consultation. We’d love to hear from you!


What Professional Home Staging Says to Your Buyers

Posted by admin under Home Staging Education

Most buyers recognize that professional home staging helps give them the “warm and fuzzies” during a walk-through tour. Yet those feelings also translate into some powerful mental phrases. If you’re debating whether to stage your home, consider what kind of message you want your listing to communicate. A local home staging company can help make these types of statements really hit home for all of your potential buyers!

 

“This home totally matches your style.”

 

Professional Home Staging-Home Matters-1807Staging works wonders on buyers’ perception of your space because it’s meant to be simultaneously neutral, modern, and welcoming. It’s easier to visualize their own furniture in a room when they can already see a sleek layout design. This doesn’t happen with a blank canvas of empty rooms. Professional home stagers also know the value of using furniture and accents that match your home’s demographic. And by choosing pieces that amplify your home’s natural cozy vibe and accentuate its best features (like a gorgeous brick fireplace), you’re letting buyers know that their personal style will fit right in with your layout.

 

“You’ll have a great space for entertaining.”

 

Utilizing the right size of furniture in each room—and especially on the main level—also signals to buyers that your listing has a fantastic layout for hosting. Good stagers will work to remove any pieces that feel worn or outdated. This ensures that home is shown in its best light. Adjusting the furniture selection also helps make your home efficient for walkthrough tours. When guests see that it’s easy to move around your space, it’s only natural to start imagining how they can entertain for the holidays, summer cookouts, and other fun evenings with friends. A professionally staged home helps them paint all these scenarios in the mind’s eye!

 

“Every room has a functional purpose.”

 

Dining Room Staging-Home Matters-1807Not every couple or family is looking for a playroom or a four- or five-bedroom home, so how do you attract a wide range of potential buyers? A professional stager can help you maximize your home’s appeal by designating a specific theme to each of your rooms. Even if you don’t use that spare bedroom as a home office, staging it like one can help buyers imagine themselves working in that space. Or if you use the traditional dining room as the kids’ play area, a stager can help you widen the appeal by restoring it back to its original purpose.

 

“You can kick-back and relax here.”

 

It can be confusing for buyers to see a multi-purpose room full of the sellers’ movies, games, and pictures. While it feels like home to the owner, buyers see those types of personal items as a reminder that they’re in your house—not their potential home. Fortunately, staging helps you to eliminate that so-called clutter from their field of view. By streamlining each area down to the essentials, a home staging company can help you communicate a more effective “rest and relaxation” vibe to your potential buyers. A clean home full of comfy furniture and attractive décor goes a long way to elevate your listing.

 

“There’s plenty of space—and nothing wasted.”

 

When couches and end tables are too big or in a living room, you end up feeling cramped. A similar problem occurs when items are too small, though. You don’t want potential buyers feeling like they’re walking through wasted space when a large master bedroom is one of the highlights of your home! Working with a professional staging company helps you avoid these common pitfalls in all your major rooms. They can even help you figure out what to do with that awkward corner in your entryway or the landing at the top of your stairs. That way, everywhere you look, things feel right in place.

 

“You’ve found a home that’s move-in ready.”

 

Living Room Home Staging-Home Matters-1807The last thing that staging communicates to your list of potential buyers is almost the most important. Assuming you’ve done your due diligence and cleaned up your home and made other minor repairs, the staging is going to subtly shout, “I’m move-in ready!” to eager buyers. If you’ve got great pictures of your listing and the walk-through is calm and welcoming at every turn, the staging work is sure to pay off. It’s hard to resist a house that already feels like home. When you hit all the marks, you can be sure to expect the buyers’ offers to start rolling in!

 

Home Matters Professional Staging

 

When the home-buying market is hot, you want a way to help you listing rise about the crowd. Staging your home is a great way to distinguish it from the other homes for sale in your area. Not only does it give your property some great opportunities for attractive listing pictures, home staging also whispers helpful phrases to your buyers all throughout their decision-making process.

 

If you’re ready to give your listing the attention it deserves, contact Home Matters! Our team of experienced designers would love to help you make your home the star of the show. With a variety of Indianapolis and Carmel home staging packages to choose from, we’ll help you lock down your ideal asking price. Show buyers the true potential of your layout. Contact us today to learn more, or visit our Services page for additional details. We hope to hear from you soon!


Make Your Move—The Best Homes for Indy Residents

Posted by admin under Home Staging in Indianapolis, Real Estate

One of the best reasons to live in Indiana (and specifically, around the Indianapolis area) is that there are so many home options to choose from. Whether you’re looking downtown or around the cities of Fishers and Carmel, you’re in for a real treat when it comes to home buying. Just about any type of home you can imagine can be found within a close radius of our capital city.

 

This variety is also what makes our home staging work at Home Matters so fun! Since we get to style homes for all types of buyers, no two projects are identical. One day might take us to a cute home for first-time buyers in Noblesville, and the next could have us at a mini-mansion in Zionsville. Then, the following week, we might be working on a new home build in Westfield. This diversity helps prove that no matter what time of dream home you’re hunting for, you can find it around Indy!

 

Indianapolis Senior Living

 

Luxury-Living-Marquette-Indianapolis_Home Staging 1806Indianapolis-area residents who are looking to downsize can find their next home in a fantastic condo or senior living community. We have dozens of options in the region. You just have to do a little homework on each location. Getting all the amenities you want in a cozy address really makes these communities feel like home. We recently worked with the Marquette in Indianapolis to stage their luxury units. Highlighting every detail really makes a difference, even in the bathroom! Don’t you love this spacious master ensuite?

 

Home Staging for Downtown

 

We also have a lot of fun working with listings for more urban settings, like the new condos popping up around the downtown area. Finding pieces that work with these sleek, modern settings really helps attract the right type of buyer to each listing. Whether you’re a property manager for a new apartment complex or just looking to sell your home for a different location, you should never underestimate the power of professional home staging! When you get the right furniture for your layout, it’s so much easier for your potential buyers to fall in love with your space.

 

New Home Listings around Indy

 

Trafalgar-Homes-Modern-Prairie_Home Matters 1806If something brand-new is more your style, then you’ll definitely appreciate the new home listings around the greater Indianapolis area. With multiple layout and square footage options for your budget, you’re bound to find a location that’s right for you and your family. We had a blast staging these new homes in Trafalgar, IN. Their modern-prairie aesthetic is right up our alley. The area’s new 55-home neighborhood is full of stylish designs, both inside and out!

 

Established Indiana Neighborhoods

 

Of course, a new home doesn’t have to be a new build. You might find your dream home at an existing address. We’re often called to stage for older homes that have had recent renovations. New bathroom and kitchen designs can really get shown off when you have the right staging accessories to match! From the living room rugs to the master bedroom artwork, a professional home staging company helps bring all the best features of your house to life for new buyers. The right eye for design can make any home—no matter when it was built—look like new. All it takes is a little work and know-how.

 

Luxury Homes in New Communities

 

Central-Indiana-Home-Staging_Home Matters 1806Then again, some parts of Indianapolis are begging for new builds. A growing population makes it necessary for new communities to start up in the Indy-area suburbs. Some of the latest luxury homes can be found in Heather Glen at the Legends. What makes new homes so fun is that you can customize the features before you move in. We fell in love with this living room setup. Isn’t it so sunny and bright? The windows are a great value-add for buyers looking for a comfortable place to relax with friends. You can also use this space to curl up with a cup of coffee and a great book.

 

Which type of home is your favorite? Are you looking to downsize your living situation or upsize for a growing family? Either way, a great designer can help you make your new house a real home for years to come. Whether you fall in love with a place for its beautiful home staging or you want a designer to assist you as you plan your new layout, Home Matters is here to help.

 

Our team of experienced design experts love working with homeowners and homes of all shapes and sizes! Give us a call at (317) 774-7025 to schedule your consultation. We look forward to hearing from you!