It starts the minute I walk into the house:
“I don’t want to get rid of my collections. They are important to me.”
“I don’t see why I need to stage my home in the first place!”
“Isn’t my house clean enough?”
While cleanliness may be next to godliness, it is not enough to close the deal and when I meet with that client for the first time, I strive to put them at ease and let them know that I am not their to judge them, but to help them. It’s not my job to comment on your collections or your personal “stuff.” I know how important those things are! I don’t offer a running commentary about how they live, how it could be better or how they have used their personal space. That’s your HOME! Of course it looks lived in! It’s supposed to! You live in it!
As a professional home stager, my job is to be the eyes of the buyer and to identify the areas that they are going to love as well as the ones that they won’t in order to “accentuate the positive” and “eliminate the negative” accordingly. Remember, when you put your “home” on the market, it becomes a “house” for sale and potential buyers cannot envision their future when they are too busy looking at your past. Home staging is more than a quick cleanup job or a decorating application, but rather a whole marketing strategy to help buyers envision themselves in your space.
Of course I am going to emphasize the advantages of prepacking and eliminating some of the extraneous items from your living space so that it can be show ready in seconds. Why shouldn’t I? As a professional home stager, I know that a strong presentation can go a long way toward increasing your chances for a quicker sale with a better offer! By putting our clients at ease and using proven techniques to increase foot traffic, the team at Home Matters are ready to help you set the stage and move on to your next big dream!
We create stylish, warm and welcoming houses that captures the buyers’ attention from the moment they are introduced to the property. We focus on the buyer demographics, the selling features, life style selling techniques and the strategic placement of furniture, art, and accessories that translates to a powerful marketing tool. Contact us today. 317-209-9801 or at homemattersllc.com