Home Staging Changes Buyer Perception. Price Reductions Don't.
As a professional home stager, one of the most frustrating experiences is when a seller decides not to stage, but instead takes a price reduction. Price reductions do nothing {positive} to the perception of the home. Home staging on the other hand, can dramatically change the way a buyer perceives a home value.
Home staging changes buyer perception
Professional home staging by Home Matters, LLC can help create a completely different emotional impact in a home. Often homes that are stagnating on the market will sell quickly after staging. Homes that will likely sell relatively quickly usually sell for more after professional staging. National reports show as much as 10% more.
I had 20 showings on this home and only one very low offer. The floor plan was very unique and the feedback was always the same. “Very nice home but the floor plan will not work for our family.” After staging with Home Matters, within 5 days we had a bidding war! The home sold ABOVE LIST PRICE and I looked like a hero to my clients! The furniture and decor was warm and inviting, and made you want to stay. I can’t say enough good things about this company. Thank you Home Matters!”
Price reductions don’t convey a positive impact to buyers
While there is truth in the fact that a home will sell at the right price, the question really should be, “Is this in the best interest of my seller.” If a small investment in home staging can bring high rewards and a return on their investment, then why is a price reduction a good idea. Consider markdowns in any other retail industry. Do mark down items really have a better perception to buyers than full price items? Are the buyers who shop clearance racks more picky or less picky than those who shop full price when the items hit the floor?
Create a return on investment for your customer, not a clearance product
Just as Gaye Bex said in her testimonial, home staging can make you look like a hero to your customer. So are you ready for another price reduction? How about multiple offers instead? Try home staging with Home Matters.