Properly Prepared, Packaged, Presented, and Promoted Houses Sell

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Blog PhotoHouses on the market for sale should be considered products such as cars, shoes, computers, etc. It is the home seller’s job to present their product in an appealing manner that helps to influence the purchasers’ decision to buy. A house on the market needs to look different than a home that is being lived in by a family. In order for properties to compete enough to earn an offer, the home must look inviting and receptive to the properties target market; instead of exhibiting the style of the current homeowners.

How can listings compete while preserving the sellers ‘equity?

Properties that are properly prepared, packaged and ready for promotion are the properties that produce a marketing advantage. Minor home repairs, updates and pre-sale packing along with visual merchandising and emotional messaging are key ingredients in staging successes. Regardless of price and location, staging professionals can bring along a significant value to the selling process.

A staged and market ready property allows the house to compete for the best market position possible by looking more appealing to potential buyers.

The value of staging is easy to understand once you understand why it is important and how it truly can impact the properties salability; yet some homeowners are not aware of the advantages. Some homeowners may be under the impression that showing their homeas it is will entice buyers; they may believe their own sense of style and interior decorating is enough to intrigue any buyer in the market.
In most cases, this is not true. Such a belief can cost the homeowner time and money regarding the sale of the house. You can choose to be lucky and hope to attract a buyer or you can choose a more strategic marketing approach to home selling.

This choice belongs to the sellers, however working with a professional and qualified stager can help them understand the “what and why” that needs to happen and how to leverage their offerings in the marketplace with the proper use of target marketing.

Staging has grown in popularity and many houses on the market have been modified by some level of home staging. These houses are in a better position to sell quickly in comparison to a home that looks cluttered, unkempt, overwhelming, dated, and “lived in”. Of course, potential buyers will understand it is a previously-owned home, yet they still want to envision it as if it is a “newer” home, their “dream” home.

We still need to work on bridging the gap of understanding that staging is a marketing approach to sell properties and is not a decorating treatment to make a house look pretty.

Agents, are you looking to increase your list to close ratio and have your home sellers appreciate your complete marketing approach?

Wishing you a successful year ahead!


Home Matters Property Stylist Group Earns Esteemed 2012 Angie’s List Super Service Award

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Last week we were notified that our company Home Matters Property Stylist Group located here in Indianapolis, Indiana has earned the esteemed Angie’s List Super Service Award for 2012. This is the Third year in a row that Home Matters has received this honor. The award is given to only 5% of the millions of companies rated by Angie’s list members from across the entire country. I am so very proud of our team here at Home Matters. This award is very special to me because it is the results of the feedback that comes directly from the many clients that we have serviced.
Below is the Press Release we published
Indianapolis Based Home Staging Company, Home Matters Property Stylist Group Earns Esteemed 2012 Angie’s List Super Service Award
Award reflects Home Matters Property Stylist Groups consistently high level of customer service and customer satisfaction.
Home Matters Property Stylist Groups owner Linda Barnett has earned the service industries coveted 2012 Angie’s List Super Service Award, an honor awarded annually to approximately 5 percent of all companies rated on Angie’s List, the nation’s leading provider of Consumer reviews on local service companies.
“By staying focused our clients, their needs and the results, we have had the pleasure of receiving this award for three years in a row” Barnett Stated. Barnett went on to say “This is a very special honor for our company because it comes directly from the home owners that have used our services.”
“It’s a select group of companies rated on Angie’s List that can claim the exemplary customer service record of being a Super Service Award winner,” said Angie’s List Founder Angie Hicks. “Our standards for the Super Service Award are quite high. The fact that Home Matters Property Stylist Group earned this recognition speaks volumes about its dedication to providing service to its customers.
Angie’s List 2012 Super Service Award winners have met strict eligibility requirements, including earning a minimum number of reports with excellent ratings from their customers and abiding by Angie’s List operational guidelines.
Barnett-A Home Staging Professional, Interior Decorator and former Realtor founded The Home Matters Property Stylist Group in early 2004 and today operates one of the largest and fastest growing Home Staging Companies in the Mid-West having serviced over 2,500 clients with 4 Professional Property Stylists. Barnett has been accredited by Accredited Staging Professional (ASP), Staging and Redesign (SAR) and Certified Staging Professionals (CSP) and is a graduate of the Staging and Redesign Advanced course instructed by Matthew Finlason, of HGTV “The Stagers” fame. Barnett is an Indiana State Certified instructor through the Indiana Professional Licensing Agency and the Indiana Real Estate Commission. Barnett-Served as Technical Editor for the Home Staging for Dummies book, released by Wiley Publishing, Inc. Barnett is also a Professional Business Coach and mentor for Home Staging Professionals throughout the U.S.
Barnett and her teams extensive body of work has earned her many nominations for Professional Home Stager of the year by the Real Estate Staging Association (RESA) placing her in the top 15 Home Stagers in the U.S. and has been named “Best in Class” Home Staging and Redesign Company by the F.C Tucker Real Estate Company for the last 5 years. Home Matters has also been named “Best of Indianapolis Home Staging Company” by the Indianapolis Monthly Magazine.
For further details about the Home Matters Property Stylist Group or for contact information please visit our website:

Angies List

Angies List