Home Sellers Ultimately Control the Keys to Their Castles

Posted by admin under Home Staging in Indianapolis

Savvy home sellers know the main components of a successful sale: keeping (or getting) their home in good-as-new condition; presenting their home so that it appeals (online, in print and in person) to buyers in the targeted demographic; and hiring a professional realtor to make sure that their home gets priced to sell and marketed to be seen. Yet there is another critical point which home sellers often forget: even though “price is king” in this buyer’s market, sellers still control the keys to their own castles.

Unfortunately, many home sellers fail to realize just how much power they have to ensure that their homes will sell quickly and profitably. For any given home, it is ultimately the seller who decides whether the home will enter the market “as is” or in peak condition; the seller who decides to use the support of professionals (realtors, inspectors, home stagers, etc.) or go it alone; and the seller who decides the price of the home. Without the realization of their power, sellers fail to maximize their role in their home-selling process.    

The job of real estate professionals is to remind home sellers of their power and provide them with first-rate support. This is where a home stager can be a realtor’s best ally. Stagers can objectively and knowledgeably assess sellers’ needs, explore their motivations, address their questions and concerns, advise them to listen to the wise counsel of their realtors, and remind them of their tremendous capacity to help ensure a successful home sale. By working closely with realtors and sellers, stagers can present a home that will compel buyers to become the next king or queen of the castle.


Posted by admin under Home Staging Education

The Following is a press release that was published today about the addition of Home Staging Training which will be offered to both Stagers and Real Estate Agents effective this month.  Click on the Home Matters web site training tab above to see the details.


Linda Barnett, Founder of Home Matters, to Offer Staging and Redesign (SAR) Certification Courses

Nearly five years after having founded one of the most successful and fastest growing home staging and redesign companies in Indiana, Linda Barnett is expanding Home Matters to include a new training division. Starting in January of 2009, Barnett will offer a series of 5-day Staging and Redesign (SAR) certification courses for stagers and 2-day SAR certification courses for real estate agents.

The SAR Certification Course for Stagers combines classroom training with field experience to provide a strong foundation for the art and business of staging and redesign in vacant and occupied homes. The SAR Certification Course for Agents utilizes classroom and hands-on training to give real estate professionals the tools to improve the marketability of their clients’ homes and generate faster, more profitable sales. Each course includes personalized instruction, as well as ongoing professional and marketing support, to help ensure participants’ success.      

Both of the SAR courses were created and certified by Melissa Marro of Charleston, SC, who founded First Impressions Home Staging and Interior Redesign in 2005 and helped it become one of the premiere staging and training companies in the southeast. Marro holds several leadership positions in the staging/redesign industry, including the South Carolina State Chapter President of the Interior Redesign and Staging Industry Specialists (IRIS). Marro tapped Barnett to become the Midwest SAR Instructor because of her longstanding record of success in the Indianapolis metropolitan area and her leadership in the staging/redesign industry.  

This collaboration between Barnett and Marro marks the latest step in their efforts to enhance standardization and elevate professionalism within the staging/redesign industry. Also to this end, they are both active in—and have been nominated for various awards by—the Real Estate Staging Association (RESA) of North America and have served as moderators for RESA’s Stage it Forward (SIF) Roundtable Forums, a series of nationwide conferences for staging and redesign professionals.