Savvy home sellers know the main components of a successful sale: keeping (or getting) their home in good-as-new condition; presenting their home so that it appeals (online, in print and in person) to buyers in the targeted demographic; and hiring a professional realtor to make sure that their home gets priced to sell and marketed to be seen. Yet there is another critical point which home sellers often forget: even though “price is king” in this buyer’s market, sellers still control the keys to their own castles.
Unfortunately, many home sellers fail to realize just how much power they have to ensure that their homes will sell quickly and profitably. For any given home, it is ultimately the seller who decides whether the home will enter the market “as is” or in peak condition; the seller who decides to use the support of professionals (realtors, inspectors, home stagers, etc.) or go it alone; and the seller who decides the price of the home. Without the realization of their power, sellers fail to maximize their role in their home-selling process.
The job of real estate professionals is to remind home sellers of their power and provide them with first-rate support. This is where a home stager can be a realtor’s best ally. Stagers can objectively and knowledgeably assess sellers’ needs, explore their motivations, address their questions and concerns, advise them to listen to the wise counsel of their realtors, and remind them of their tremendous capacity to help ensure a successful home sale. By working closely with realtors and sellers, stagers can present a home that will compel buyers to become the next king or queen of the castle.